Considered one of the most famous political cartoons in American history--if it even can be called American history--is this cartoon drawn by Benjamin Franklin. It was presented by him on May 9th, 1754, in the
Pennsylvania Gazette. This was just prior to the Albany Congress, the first time when the British colonies were united before the French and Indian War. The meeting called for representatives from eight colonies to decide on a plan for united defense against the enemy force: the French. Benjamin Franklin was very well-known and influential, easily establishing his credibility, and this political cartoon of his played a big part in his attempts to unify the American colonies so that it was no longer Virginians, Pennsylvanians, and New Yorkers, but Americans who were fighting the war.
One very big rhetorical strategy that Benjamin Franklin is using is symbolism. Very obviously, a cut-up snake is portrayed, with each of its segments labeled by a colony or group of colonies: New England, New York, New Jersey, Pennsylvania, Maryland, Virginia, North Carolina, and South Carolina. Ever since the times of the Bible, the snake has generally represented death. Franklin uses this symbol to represent the death of the French. Also, a common myth in colonial America told that a chopped up snake could revive itself if its body parts were joined. Franklin wants the colonies, represented by the segments, to come together so that the French may be destroyed. Otherwise, as the caption states, the individual parts will die. I believe Franklin's political cartoon was very effective in persuading the colonists to join together. Even though it solely relies on an appeal to pathos, the colonists at the time were afraid of the French and an impending death, which are supposedly apprehended by the plans of Franklin.
